Services
Expert branding and digital solutions to help your brand scale and establish in the digital space.
Visual Identity Design
Visual identity design focuses on how your brand looks. It brings together your logo, colours, typography, and key visual elements into a cohesive system so your business is instantly recognisable and consistent wherever people see you. This service is ideal for new or growing businesses that want to move away from random, mismatched graphics and present a clear, professional image.
Depending on your goals, this can include:
Custom logo design with useful variations (for example: primary logo, stacked version, icon-only, colour and mono versions). Colour palette with clear swatches and usage guidance. Typography recommendations for headings and body copy so your brand feels consistent across print and digital.
Core visual elements such as simple patterns, icons, shapes, or graphic devices that support your overall look and feel (optional based on scope). A simple usage guide so you know how to apply your logo, colours, and fonts consistently in your day-to-day marketing.
Web Design
A clean, easy-to-use website helps people understand what you do and how to work with you. Web design focuses on clear structure, simple navigation, and content that guides visitors towards taking the next step. This service is best suited for small businesses that need a professional online presence without unnecessary complexity.
Depending on your goals, this can include:
Custom layout and design for your key pages (for example: Home, About, Services, Contact)
Mobile-friendly design built on WordPress
Clear content structure and on-page SEO basics (headings, meta descriptions, readable layouts)
Visuals and graphics that align with your brand identity
Handover support so you understand how to update simple content
Brand Collateral & Digital Design
Once your visual identity is in place, collateral design helps you show up consistently everywhere your customers see you. These designs extend your brand into print and digital so your business feels aligned across platforms.
Depending on your goals, this can include:
Business cards, letterheads, email signatures
Social media templates and posts
Website banners and social media covers
Instagram Highlight icons and story templates
Presentation templates, infographics, PDFs and eBook layouts
Collateral and digital design projects are tailored to the number and complexity of items you need. Detailed package structures and investment information are outlined on the Pricing page.
Why Choose Me?
As a seasoned graphic designer with a degree in communications and 5 years of experience, I bring a blend of creativity and strategic thinking to every project. Here are three reasons why you should choose me:
01.
Problem-Solving
With years of experience and a keen eye for detail, I excel at finding innovative solutions to complex design challenges, ensuring you brand stands out in a crowded market.
02.
Collaboration
As a dedicated freelancer, I prioritizeclear communication, flexibility, and personalized attention to ensure seamless collaboration and exceptional results that exceed your expectations.
03.
Strategic Storytelling
With a solid foundation in communications, Icraft designs taht not only look great but also tell a story that resonateswith your audience and drives results.